FIFA World Cup Qatar 2022: Activations
Frida Kahlo, the Exhibition
“Frida Kahlo, the Exhibition” was held at Msheireb Downtown Doha, offering an intimate journey through the life of one of the world’s most iconic artists.
Curated by Alejandra Lopez, the exhibition showcased 38 powerful photographs—some rarely seen—alongside immersive videomapping that brought Frida’s strength, resilience, and artistry to life in a deeply moving experience.
Al Khor fan zone
Behind the scenes of the green pitch, thousands of people worked tirelessly, and ISRE played an active role in ensuring they had unforgettable moments during their free time.
The Al Khor Fun Zone was a project created, designed, and developed with the goal of supporting and caring for blue-collar workers.
“Angolo di Romagna” beach club
A corner of Italy in the heart of Qatar. On the occasion of the World Cup, ISRE created a temporary beach club on Qeititan inspired by the Italian tradition of hospitality and seaside service.
For the setup, 800 umbrellas, 3,000 sunbeds, 500 deck chairs, and 4 lifeguard towers were shipped to the Middle East, along with a team of around twenty lifeguards and beach staff flown in directly from Italy—offering visitors an authentic Italian beach experience.
